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Women's Advertising Club of Grand Rapids scrapbooks

 Collection
Identifier: Collection 385

Scope and Contents

Scrapbooks and papers kept by the members of the Women's Advertising Club from 1927 through 1976. The material provides information on businesswomen during the time, as well as on the club's activities and the advertising industry.

The material in the collection reflects attitudes towards women in business, the effect of the Great Depression and activities in Grand Rapids during World War II. Also of note are items from 1968 reflecting a possible merger with the men's advertising club. Both the women's and the men's attitudes towards the merger are reflected through surveys, notes and other material.

The scrapbooks are arranged as found, which is mostly in chronological order. A history of the organization states that there were two scrapbooks: one from 1927 through 1949, the other from 1950 through the 1970s. The second scrapbook was said to be lost. This collection appears to contain the 1927-1949 scrapbook, plus additional material from the 1950s through 1970s. This additional material may be the lost scrapbook or may be material collected for their 50th anniversary in 1976. The scrapbooks appear to have been combined into one large scrapbook covering the years 1926-1975.

Dates

  • 1927-1976

Creator

Biographical / Historical

The Women's Advertising Club of Grand Rapids was organized in January 1927. The stated purpose of the group was "to provide contact for Grand Rapids women in advertising and to create a friendly bond." In June of 1928, the group raised enough funds to become a member of the International Advertising Association. The club was also associated with the Advertising Federation of America (now the American Advertising Federation).

The organization began as more of a social group, but very early on the focus shifted to professional and educational opportunities. In the 1930s, members of the club taught classes at the Putnam School of the YWCA.

In 1976, the Women's Advertising Club celebrated their 50th anniversary. In connection with this celebration, they updated and gathered historical material related to the club. A flier for a May 1976 event invites the members to come see a “50 year old WAC scrapbook presented to a representative of the Ryerson Library for safekeeping and reference.”

Notable members of the club include Nora Husted, Thelma Forsberg, Olive G. Jones, Carrie M. Coye, Eleanor Morrison, Virginia Bloomer and Edna Mae McIntosh.

Extent

2.6 Linear Feet

Language of Materials

English

Abstract

The Women's Advertising Club of Grand Rapids was formed in 1927 in Grand Rapids, Michigan. It provided professional and social activities for women in the advertising business. This collection contains scrapbooks maintained by the group, covering 1927 through 1976. The scrapbooks provide information on individual businesswoman, as well as on the club's activities and the advertising industry. The material in the scrapbooks also reflects attitudes towards women in business, the effect of the Great Depression and activities in Grand Rapids during World War II.

Immediate Source of Acquisition

Unknown, accession number 1986.223.

Title
Finding aid for the Women's Advertising Club of Grand Rapids scrapbooks
Status
Completed
Author
Julie Tabberer
Date
August 2011
Description rules
Describing Archives: A Content Standard
Language of description
Undetermined
Script of description
Code for undetermined script

Repository Details

Part of the Grand Rapids History Center Repository

Contact:
Grand Rapids Public Library
111 Library Street NE
Grand Rapids Michigan 49503 USA
616-988-5497